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readergirlz is a literacy and social media project for teens, awarded the National Book Foundation's Innovations in Reading Prize. The rgz blog serves as a depot for news and YA reviews from industry professionals and teens. As volunteers return full force to their own YA writing, the organization continues to hold one initiative a year to impact teen literacy. All are welcome to "like" us on Facebook!

Saturday, December 10, 2011

Cover Stories: The Cold Awakening Series

The amazing Robin Wasserman is back to share the story of the cover--and title!--changes for her latest trilogy. Here goes:

"The last time I got to pontificate on this blog, I talked about how much I loved the cover my publisher had come up with (true) and how much we’d struggled to come up with the right title for the book (also true), and then ended with this: 'My editor promised me that after a few weeks of looking at SKINNED on the cover, I wouldn’t be able to imagine the book being titled anything else. She was right.'



"As they say…famous last words.

"Because fast forward three years later, and these books are getting brand new covers. And brand new titles to go with them.

"And I couldn’t be happier.

"Not that I didn’t like the original look for the trilogy, but who doesn’t love a makeover? (You’re talking to a girl who spent all of high school convinced that if she whipped off her glasses and shook out her ponytail in just the right way, she might become homecoming queen.) (Didn’t happen.)

"My editor first contacted me about the repackage about a year and a half ago (which means before the third book in the trilogy even came out!), and as I had the first time around, I jumped at the chance to weigh in:

'I'm so excited about the idea for new covers for these books! I'm the first to admit that I'm visually/artistically challenged, to put it mildly, but since you kindly asked if I had any thoughts on the subject, I took a look around to see what jumped out at me, and actually, I found that everything I gravitated toward had a sort of similar look, so I'm sending them along to you, in case anything sparks your imagination. You'd mentioned you were thinking iconic, which I think is a cool idea -- and I'm wondering what you think about using the *body* as a object, so to speak (ie instead of a chair or an apple or whatever), since that really gets at the heart of the trilogy.

I'm not talking about headless girl parts, so much as something like this - or even this.

In a sort of similar vein.

"We were all agreed that we wanted to move away from the photographic look of the original covers and find some kind of object that would really capture the theme of the trilogy. My editor and designer weren’t sure my idea of using the human body would work, so they suggested we try to find objects the evoked the same feel. I loved the way they were approaching it:

"'We’ve been talking a lot about the ideas of frailty v strength, something beautiful masking something unnatural, rebirth, etc—all with an iconic approach.' ---my awesome editor

"They told me they were going to look around from some stock photos of things that might capture this frailty/strength, natural/artificial divide, like cracked eggshells, frozen flowers, and silhouetted fruit.

"Which I thought was a great idea…but not as great as the idea they sent over a couple weeks later..."

Read the rest of Robin's Cover Story at melissacwalker.com.